FITNESS19 is a fictional all-women’s gym that I created with two classmates for a workplace writing course. It involved identifying our ideal customer, conducting SWOT analyses, proposing a business plan, creating a social media content calendar, and building a website for the business.

Our social media content calendar was selected for the Public & Professional Writing Social Media Award at Montclair State University.

I created this fictional Milk Makeup pop-up shop for an event planning assignment. For this project, I was required to create a mood board, design promotional flyers, write an event-related memo, craft emails relaying good news & bad news to employees, and write up an event proposal.

The “Cool Down” event would have a pool party aesthetic and serve as a place where passersby could cool off from the summer heat. The pop-up would offer a variety of cold beverages, air conditioning, and a lounge while promoting Milk Makeup’s cooling, hydrating, and SPF products.

This is a personal blog I created via WordPress for a social media-focused course. I decided to cover the topic of sustainability in varying areas of life – fashion, hygiene products, grocery stores, etc.

For this assignment, I had to choose a local business and propose several ways in which I would revamp their social media presence. I chose a local cafe and created sample posts that would be published on their accounts.

I do not own all photos in the document.