F I T N E S S 1 9
Award-Winning Social Media Content Calendar
For this project, we had to create a social media content calendar to showcase what FITNESS19’s social media presence would look like. This content calendar was selected for the Social Media Award by the Montclair State University Public & Professional Writing Committee.
FITNESS19 Website
This is the website we created for FITNESS19 via Wix. We made sure to include pages and links where people would sign up for memberships, learn about our company and mission, and see what services we offer.
SWOT Analysis
These are the SWOT analyses we conducted for our competitors so we could identify opportunities for our company and gaps in the market that we could take advantage of. We analyzed Lucille Roberts, Gretchen Shannon, and Curves, and then analyzed our business, FITNESS19.
Target Customer Avatar
Lastly, here is the avatar we created as a representation of our ideal customer. This helped us in our beginning stages when deciding who we wanted to attract, and ultimately the services we would offer and the promotional material we would use.